• studio toogood the back room london design festival 2012 10

    studio toogood the back room london design festival 2012 10

  • studio toogood the back room london design festival 2012

    studio toogood the back room london design festival 2012

  • studio toogood the back room london design festival 2012 9

    studio toogood the back room london design festival 2012 9

  • studio toogood the back room london design festival 2012 7

    studio toogood the back room london design festival 2012 7

  • studio toogood the back room london design festival 2012 5

    studio toogood the back room london design festival 2012 5

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    studio toogood the back room london design festival 2012 3

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    studio toogood the back room london design festival 2012 6

  • the back room.

    12.18.2012 / places

    studio toogood the back room london design festival 2012 6

    British magazine editor-turned-stylist and designer Faye Toogood has been known for her sculptural gallery pieces and limited edition furniture line for years. More recently, she’s found a way to make her minimalist pieces more accessible in a small-scale production entitled BATCH (hooray for accessibility, yes?).

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    In an effort to introduce the collection to the masses attending London Design Festival this fall, and as a way to celebrate a “post-industrial era,” Toogood opened the doors of her studio for a week of events during the festival. With a nod to other makers working within their urban cities to produce, manufacture and sell goods directly, the installation included workshops, food, classes and more.

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    I love how raw the installation appears. Rather than dressing up the space with fancy decor and an airbrushed vibe, Faye remained true to the work itself – offering an environment equal parts natural, minimal and inspiring still.

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    Imagine how differently our work would appear if we stripped away the bells and whistles and showcased our own “back room”? If we simply focused on designing the best product, presenting our best selves or embracing our own flaws? And then – opening each up for the world to see and celebrate together?

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    What a beautiful sight that might be.

    studio toogood the back room london design festival 2012

    Read more about The Back Room at Studio Toogood, or shop Faye’s furniture line in U.S. store¬†Matter¬†(as well as stockists worldwide.)

    studio toogood the back room london design festival 2012 10

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